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Consumers’ coping strategies when they feel negative emotions in the face of forced deconsumption during the Covid-19 pandemic lockdowns

Ertz Myriam, Tandon Urvashi, Quenum Gautier Georges Yao, Mohammed Salem et Sun Shouheng. (2022). Consumers’ coping strategies when they feel negative emotions in the face of forced deconsumption during the Covid-19 pandemic lockdowns. Frontiers in Psychology, 13, e1018290.

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URL officielle: http://dx.doi.org/doi.org/10.3389/fpsyg.2022.10182...

Résumé

Introduction: This paper explores consumers’ coping strategies when they feel negative emotions due to forced deconsumption during the Covid-19 pandemic lockdowns.

Methods: The tool used for data collection is the questionnaire. It was made using the LimeSurvey software. A total of 621 complete observations were analyzed.

Results: The findings demonstrate that anger positively influences the activation of seeking social support, mental disengagement, and confrontive coping strategies. Besides, disappointment activates mental disengagement but only marginally confrontive coping and not behavioral disengagement. Furthermore, regret is positively related to confrontive coping, behavioral disengagement, acceptance, and positive reinterpretation. Finally, worry positively impacts behavioral disengagement, self-control, seeking social support, mental disengagement, and planful problem-solving.

Discussion: The study’s originality lies in its investigation of consumers’ coping strategies when experiencing negative emotions due to forced deconsumption in the context of the Covid-19 pandemic.

Type de document:Article publié dans une revue avec comité d'évaluation
Volume:13
Pages:e1018290
Version évaluée par les pairs:Oui
Date:2022
Sujets:Sciences sociales et humaines > Sciences de la gestion > Marketing
Département, module, service et unité de recherche:Départements et modules > Département des sciences économiques et administratives
Mots-clés:deconsumption, COVID-19, coping, emotions, pandemic, lockdown, survey, questionnaire, déconsommation, adaptation, pandémie, couvre-feu, enquête
Déposé le:24 janv. 2023 19:57
Dernière modification:08 févr. 2023 19:38
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