Desjardins France et Lavallière Martin. (2023). Evaluation of a road safety awareness campaign deployed along the roadside in Saguenay (Québec, Canada). International Journal of Environmental Research and Public Health, 20, (11), e6012.
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URL officielle: http://dx.doi.org/doi:10.3390/ijerph20116012
Résumé
For the past few years, police officers from the City of Saguenay have been installing a billboard combined with a damaged car along roadsides to make drivers aware of the road risks related to dangerous behaviors at the wheel. To assess the short-term effect of this device, evaluative research with a quasi-experimental design with pre-exposure, during, and post-exposure. The results show a significant decrease (p < 0.001) of 0.637 km/h for the first site (a 70 km/h zone) and 0.269 km/h for the second site (a 50 km/h zone) when the device is exposed. At the time of this last evaluation, a reduction of 1.255 km/h remained even after the advertising panel was removed. Although minimal, this speed reduction where the billboards are placed shows the police that this awareness-raising approach works since it reduces the speed of motorists at very low cost.
| Type de document: | Article publié dans une revue avec comité d'évaluation |
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| Volume: | 20 |
| Numéro: | 11 |
| Pages: | e6012 |
| Version évaluée par les pairs: | Oui |
| Date: | 2023 |
| Sujets: | Sciences de la santé |
| Département, module, service et unité de recherche: | Départements et modules > Département des sciences de la santé > Programmes d'études en kinésiologie Départements et modules > Département des sciences de la santé |
| Mots-clés: | built environment, evaluation, primary prevention, responsible behaviors, road safety |
| Déposé le: | 17 août 2023 19:25 |
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| Dernière modification: | 17 août 2023 19:25 |
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