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Effects of business to business e-commerce platform-governance mechanisms on seller firms’ performance

Li Wenjie, Sun Chaojing, Li Yan et Ertz Myriam. (2024). Effects of business to business e-commerce platform-governance mechanisms on seller firms’ performance. Research in International Business and Finance, 67, e102121.

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URL officielle: http://dx.doi.org/doi:10.1016/j.ribaf.2023.102121

Résumé

The Chinese government's quinquennial “Internet Plus” plan encompasses big data, cloud computing, and the Internet of Things for a broad range of industries. While the electronic commerce platforms that had segmented the business-to-business (B2B) market jumped at the opportunity to facilitate user firms’ performance, this coerced digitalization also provided sellers with a firm basis for becoming solely profit-seeking and engaging in unethical behavior. Seller firms’ core position is that a B2B e-commerce platform must supervise and manage seller firms to improve their performance. Drawing on symbiosis theory, this study proposes that platform-governance mechanisms (monitoring and community-building) enhance seller firms’ sense of belonging, thus improving relationship satisfaction and increasing seller firms’ performance. This study designs effective governance mechanisms for the B2B e-commerce platform according to its new roles. In addition to its economic role, the B2B e-commerce platform should assume “coordinator” and “supervisor” roles.

Type de document:Article publié dans une revue avec comité d'évaluation
ISSN:02755319
Volume:67
Pages:e102121
Version évaluée par les pairs:Oui
Date:Janvier 2024
Nombre de pages:1
Identifiant unique:10.1016/j.ribaf.2023.102121
Sujets:Sciences sociales et humaines > Sciences de la gestion > Marketing
Sciences naturelles et génie > Sciences mathématiques > Informatique
Département, module, service et unité de recherche:Départements et modules > Département des sciences économiques et administratives
Mots-clés:business to business platform, community building, governance mechanism, monitoring, symbiosis theory
Déposé le:10 nov. 2023 01:13
Dernière modification:10 nov. 2023 01:13
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