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Exploring factors of e-waste recycling intention : the case of generation Y

Bhutto Muhammad Yaseen, Rūtelionė Aušra, Šeinauskienė Beata et Ertz Myriam. (2023). Exploring factors of e-waste recycling intention : the case of generation Y. PLOS ONE, 18, (10), e0287435.

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URL officielle: http://dx.doi.org/doi:10.1371/journal.pone.0287435

Résumé

The seriousness of the e-waste crisis stems from the fact that consumers do not participate much in ensuring the proper disposal of electronic materials. In this context, millennials are the largest segment of consumers of electronic products who are not yet motivated to get sustainably rid of them. However, to inspire consumers to recycle e-waste, it is necessary to investigate consumers’ behavioral intentions towards e-waste thoroughly. This study integrates the theory of planned behavior, social influence theory, and personality traits to examine how consumers gauge their choice to recycle e-waste. Data were collected from randomly surveying 300 Lithuanians through a structured questionnaire. Using the PLS-SEM approach, results show that attitude, subjective norms, and perceived behavioral control significantly influence consumers’ e-waste recycling intention. Regarding personality traits, only openness to experience significantly affects consumers’ e-waste recycling intention. In contrast, other traits such as agreeableness, conscientiousness, extraversion, and neuroticism have a non-significant influence on consumers’ e-waste recycling intention. In addition, normative and informational social influence affects consumers’ e-waste recycling intention. The current study advances our understanding of e-waste recycling behavior by examining how TPB, personality factors, and social influence theory influence intentions. It provides valuable insights for policymakers and marketers on understanding and encouraging the e-waste behavior of Lithuanian Y-generation consumers.

Type de document:Article publié dans une revue avec comité d'évaluation
ISSN:1932-6203
Volume:18
Numéro:10
Pages:e0287435
Version évaluée par les pairs:Oui
Date:19 Octobre 2023
Nombre de pages:1
Identifiant unique:10.1371/journal.pone.0287435
Sujets:Sciences sociales et humaines > Sciences de la gestion
Sciences sociales et humaines > Sciences sociales > Sociologie
Sciences naturelles et génie > Sciences appliquées > Eau et environnement
Département, module, service et unité de recherche:Départements et modules > Département des sciences économiques et administratives
Mots-clés:social influence, behavior, personality traits, social theory, psychological attitudes, sustainability science, electronics, Lithuania
Déposé le:07 nov. 2023 13:28
Dernière modification:07 nov. 2023 13:28
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