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Modelling gamification, virtual-try-on technology, e-logistics service quality as predictors of online shopping: an empirical investigation

Tandon Urvashi et Ertz Myriam. (2023). Modelling gamification, virtual-try-on technology, e-logistics service quality as predictors of online shopping: an empirical investigation. Current Psychology,

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URL officielle: http://dx.doi.org/doi:10.1007/s12144-023-05379-2

Résumé

This research uses self-determination theory to examine gamification, virtual-try-on technology (VTO), and e-logistics service quality(e-LSQ) as antecedents of customer satisfaction in the domain of online shopping. This research further examines customer satisfaction as predictor of repurchase intentions while theorizing Pay-on-delivery (POD) as a moderator between customer satisfaction and repurchase intention. Data were gathered using a self-administered questionnaire from online shoppers. The sample comprised of 634 respondents who had purchased products using VTO. The results confirmed VTO and e-LSQ as strong antecedents of customer satisfaction, which further leads to repurchase intention. Interestingly, gamification had insignificant influence on customer satisfaction. Further, POD moderated the relationship between customer satisfaction and repurchase intentions. This study is a preliminary attempt in the online context to evaluate POD and VTO as substantial factors stimulating online purchase using the SDT as a theoretical underpinning. A theoretical relationship among e-LSQ, VTO, and customer satisfaction is further demonstrated by the study.

Type de document:Article publié dans une revue avec comité d'évaluation
ISSN:1046-1310
Version évaluée par les pairs:Oui
Date:22 Novembre 2023
Identifiant unique:10.1007/s12144-023-05379-2
Sujets:Sciences sociales et humaines > Sciences de la gestion
Sciences sociales et humaines > Sciences de la gestion > Marketing
Sciences sociales et humaines > Sciences sociales > Psychologie
Sciences naturelles et génie > Sciences mathématiques > Informatique
Département, module, service et unité de recherche:Départements et modules > Département des sciences économiques et administratives
Mots-clés:gamifcation, virtual try-on, e-logistics service quality, customer satisfaction, pay-on-delivery, repurchase intention
Déposé le:14 déc. 2023 21:58
Dernière modification:14 déc. 2023 21:58
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