Ertz Myriam, François Julien et Durif Fabien. (2017). How consumers react to environmental information : an experimental study. Journal of International Consumer Marketing, 29, (3), p. 162-178.
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URL officielle: http://dx.doi.org/10.1080/08961530.2016.1273813
Résumé
This study examines the influence of different combinations of environmental product declarations on consumers' perception of product quality, perceived credibility, and willingness to pay, for food products. An experiment involving 321 Canadian consumers indicates that consumers perceive better product quality and a more credible environmental information when there are both elaborated self-declared environmental claims and environmental labeling cues on product packaging. Surprisingly, we also found that, when there are less self-declared environmental claims and no environmental labeling cues, consumers perceive that the information is also relatively credible and is the product of better quality.
Type de document: | Article publié dans une revue avec comité d'évaluation |
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Volume: | 29 |
Numéro: | 3 |
Pages: | p. 162-178 |
Version évaluée par les pairs: | Oui |
Date: | 2017 |
Sujets: | Sciences sociales et humaines Sciences sociales et humaines > Sciences de la gestion Sciences sociales et humaines > Sciences de la gestion > Marketing |
Département, module, service et unité de recherche: | Départements et modules > Département des sciences économiques et administratives |
Mots-clés: | consumer behavior, credibility, environmental product declarations, environmental labeling, experiment, product quality, self-declared environmental claims, willingness to pay |
Déposé le: | 15 mai 2017 16:52 |
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Dernière modification: | 13 mai 2019 13:57 |
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