Constellation, le dépôt institutionnel de l'Université du Québec à Chicoutimi

Cascades: What is it and how did Ii reach sustainability in a highly competitive sector?

Ertz Myriam. (2021). Cascades: What is it and how did Ii reach sustainability in a highly competitive sector? Dans Jishnu Bhattacharyya, Manoj Kumar Dash, Chandana Hewege, M.S. Balaji et Weng Marc Lim (dir.), Social and Sustainability Marketing. (1e ed., p. 53-84). New York : Productivity Press.

[thumbnail of Cascades What Is It and How Did It Reach Sustainability in a Highly Competitive Sector.pdf]
PDF - Version acceptée

URL officielle:


Case Problem How to succeed in reconciling profitability with environmental and social sustainability?

Case synopsis In an opinion article published in Les Affaires, a Quebecer newspaper, Professor Robert Dutton (HEC Montreal) underscored quite rightfully that ethics is useful when it disturbs. Reproaching to ethics, governance and responsibility rules “to bother” is to corroborate their very raison d’être. Some companies adopted a different stance though with regard to responsibility. Instead of considering it as a burden, they integrated its principles as a key distinctive business feature, which ultimately resulted in a competitive advantage. The case presents a company which managed to achieve just that. It portrays the family-owned “Cascades” company in Quebec, Canada. The company started in the 1960s in the fields of manufacturing, processing and marketing of packaging products and tissue paper, mainly composed of recycled fibers to become a world-class giant through various mergers, acquisitions and business expansion in the 2010s. What is remarkable about this company is that this successful expansion did not change its core values and principles, even in the most difficult times. In fact, Cascades was able to remain truthful to its founding principles, and it might be precisely that form of integrity which propelled the company to the summit. It appears that Cascades did not succeed despite sustainable development practices but rather because of them. The case is therefore articulated around the four key success factors of (1) culture and values, (2) stakeholder management, (3) reuse philosophy and (4) resource efficiency, which have contributed to Cascades’ success in reconciling profitability with environmental and social sustainability, hence sustainable development.

Type de document:Chapitre de livre
Lieu de publication:New York
Édition:1e ed.
Identifiant unique:10.4324/9781003188186-3
Sujets:Sciences sociales et humaines > Sciences de la gestion > Management
Sciences sociales et humaines > Sciences de la gestion > Marketing
Département, module, service et unité de recherche:Départements et modules > Département des sciences économiques et administratives
Éditeurs:Bhattacharyya, Jishnu
Dash, Manoj Kumar
Hewege, Chandana
Balaji, M.S.
Lim, Weng Marc
Mots-clés:sustainable development, competitive advantage, culture and values, stakeholder management, reuse philosophy, resource efficiency, Quebec, développement durable, avantage compétitif, culture et valeurs, gestion des parties prenantes, réutilisation, efficience des ressources
Déposé le:26 janv. 2023 17:20
Dernière modification:09 févr. 2023 16:13
Afficher les statistiques de telechargements

Éditer le document (administrateurs uniquement)

Creative Commons LicenseSauf indication contraire, les documents archivés dans Constellation sont rendus disponibles selon les termes de la licence Creative Commons "Paternité, pas d'utilisation commerciale, pas de modification" 2.5 Canada.

Bibliothèque Paul-Émile-Boulet, UQAC
555, boulevard de l'Université
Chicoutimi (Québec)  CANADA G7H 2B1
418 545-5011, poste 5630